UNE Online recognized as experts in student retention best practices

UB Tech

Michelle Littlefield, Director, Strategic Marketing Initiatives

Michelle Littlefield, Director, Strategic Marketing Initiatives

Michelle Littlefield, our Director of Strategic Marketing Initiatives and Elizabeth Benz, Senior Student Support Specialist, had the honor of having been selected to present on student retention best practices at the prestigious 2015 UBTech and UBThrive conference.

UNE online programs are housed in the College of Graduate and Professional Studies. As the newest college at UNE, CGPS has blazed the trail for several industry best practices.

We work very hard to streamline all processes, regardless of how longstanding they are. And our non-traditional approach caught the eye of UBTech.

The UBTech Conference, produced by University Business, is an annual higher education leadership conference for professional growth, new technology implementation, practical success strategies, and high-level networking.

UNE’s industry-leading approach to be showcased

New in 2015, UBThrive shines the spotlight on Institutional & Student Success. The presentation, Improving the Online Student Experience through Expert Customer Service, will showcase the high-touch CGPS student support model.

Student-centered and successful

Elizabeth Benz, Senior Student Support Specialist

Elizabeth Benz, Senior Student Support Specialist

“Our mission in CGPS is to enhance, expand and enrich learning opportunities in online programs,” says Martha Wilson, Ph.D., Dean, College of Graduate and Professional Studies & Associate Provost for Online Worldwide Learning.

“Our staff is fully invested in the success of each and every student that enrolls in a UNE online program. Through a truly student-centered approach, we are able to uphold our commitment to these students and ensure that they receive a high quality, rigorous education that provides them a true return on their investment in their professional careers.”

A history of success

Established in 2012, the Office of Online Worldwide Learning (OWL) is a business-oriented unit for the marketing, recruiting, and retention of online students housed within the College of Graduate and Professional Studies.

The unit leverages nationally accepted best practice standards in operations. OWL’s student-centric approach embraces the philosophy that relationship is critical to student success in the online classroom.

World class support

“The OWL retention model is truly a hybrid of top-notch customer service and basic academic advising,” Littlefield says. “In a time where many higher education institutions are struggling to combat attrition, we are meeting – and often exceeding – term-to-term retention goals of 94%. We do this by putting the student at the center of everything we do.”

“Today’s customers, including students, expect high-levels of service,” says Elizabeth Benz. “Our online students are leaders in their communities, and they need responsive, accurate, and nimble service that fits their needs. We are looking forward to sharing our successful support model at the UBTech Conference.”


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